Pink Ribbon Produce, a breast cancer prevention and awareness campaign lead by advertising agency AugustineIdeas, unites the produce industry in the fight against breast cancer by promoting healthy habits to reduce the risk of the disease. Over the last nine years, AugustineIdeas has organized and executed the in-store cause-marketing program to bring awareness through education and fundraising for continued breast cancer research.

Using in-store and online interactive components, Pink Ribbon Produce drives consumer awareness by directing shoppers to participating produce partners at Harris Teeter, Meijer and Price Chopper retailers. Shoppers can pick up information on healthy living and early breast cancer detection, and support Pink Ribbon Produce by purchasing participating supplier products or going online to make a donation.

Pink Ribbon Produce has been able to raise over $409,000 for breast cancer since 2006. Donations are raised through participating produce partners and online donations during the campaign. All donations support the National Breast Cancer Foundation, Inc. and goes back into the community by providing mammograms and educational programs to help save the lives of thousands of women.

Please contact Lindsay Martin with any questions regarding this program.

Phone: (916) 774-9600

About Pink Ribbon
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Why Help?
  • In the United States, nearly 200,000 women will be diagnosed with breast cancer.
  • More than 40,000 will die.
  • 85% of all diagnoses have no family history.
  • 90% of those diagnosed early survive more than 5 years.
  • 1 in 8 women will have breast cancer in her lifetime.
  • An Early Detection Plan will significantly help her odds of survival.

Share the Love

Spread the word about breast cancer prevention and help Pink Ribbon Produce raise money for The National Breast Cancer Foundation.

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Do your part to help us spread the word about breast cancer awareness. Pick a message to share with your friends!

Spread the Word!
  • Celebrate Pink October & join in supporting the National Breast Cancer Foundation! #tweetforboobs

  • Help support Pink October! Just Tweet, Text, Shop or Donate! #tweetforboobs

  • Putting Photos of your breast in an envelope & mailing it isn't a mammogram. #tweetforboobs

  • I love my boobs, that's why I'm creating an early detection plan against breast cancer. #tweetforboobs

  • I want to live in a world of healthy, cancer-free breasts. #tweetforboobs

  • If you know 8 women, odds are 1 of them will have breast cancer in her lifetime. #tweetforboobs

  • Form an Early Detection Plan: 85% of breast cancer diagnoses have no family history. #tweetforboobs

  • I vow to perform self-exams to keep my fun bags healthy. #tweetforboobs

Support Our Partners

Pink Ribbon Produce thanks our produce partners and their support of the National Breast Cancer Foundation

Our Produce Partners

Our Produce Partners

Our Produce Partners