Pink Ribbon Produce, a breast cancer prevention and awareness campaign lead by advertising agency AugustineIdeas, unites the produce industry in the fight against breast cancer by promoting healthy habits to reduce the risk of the disease. Over the last eight years, AugustineIdeas has organized and executed the in-store cause-marketing program to bring awareness through education and fundraising for continued breast cancer research.
Using in-store and online interactive components, Pink Ribbon Produce drives consumer awareness by directing shoppers to participating produce partners at Harris Teeter, Meijer and Price Chopper retailers. Shoppers can pick up information on healthy living and early breast cancer detection, and support Pink Ribbon Produce by purchasing participating supplier products or going online to make a donation. Pink Ribbon Produce has been able to raise over $400,000 for breast cancer since 2006. Donations are raised through participating produce partners and online donations during the campaign. All donations support the National Breast Cancer Foundation, Inc. and goes back into the community by providing mammograms and educational programs to help save the lives of thousands of women.
Please contact Christine Rivas with any questions regarding this program.
Phone: (916) 774-9600
Pink Ribbon Produce thanks our produce partners and their support of the National Breast Cancer Foundation
It only takes a few seconds, but donations make a huge difference. Over the past eight years, Pink Ribbon Produce has helped raise over $345,000. We still need your help. You can donate to the National Breast Cancer Foundation securely and confidentially online using your credit or debit card by simply clicking on the link below. If you'd prefer to send your donation by standard mail, you may also select that option. We appreciate your kindness and generosity.